As someone who has baked since they were very young, you could say Saff Bakes has been around for years. I spent hours and hours in the kitchen as a child, making cakes, cookies, and loads of other goodies for my friends and family.

The Saff Bakes you see today though, was born in 2024 when I decided to start posting my bakes on Instagram. Everything has snowballed from there, and with the help of my partner Joe, we now pop-up across London markets with our cookies, and offer custom celebration cakes to order :-)